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2021
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| Title | Baby boomers turning grey: European profiles |
| Authors | Maria Teresa Borges Tiago; João Pedro Couto; Flávio Tiago; Sandra Micaela Faria |
| Publication date | June 2016 |
| Journal | Tourism Management |
| Volume | 54 |
| Issue | |
| Pages | 13-22 |
| Publisher | Elsevier |
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| Abstract: | Globally, the senior or “grey” tourism segment is of increasing importance, reflecting a richer aging population with good health and a desire to travel. Though this niche is traditionally described as homogeneous, grey tourism comprises different subgroups. Identifying the profiles, preferences, and behaviors of these subgroups has become an important task for organizations competing to satisfy tourist demands. This study classifies the factors that most influence mature travelers’ decisions. Using a database of 3458 respondents from 35 European countries, four new grey tourism market subgroups were identified. These were named “explorers”, “livewires”, “vacationers”, and “homebodies”, to reflect different preferences and behaviors. The implications for destination marketing and management are also discussed. |
| Keywords |
Senior tourism; Europe; Niche market; Ageing; Segmentation strategy; Tourist buying behaviors
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| Citation (APA) | Tiago, M. T. P. M. B., de Almeida Couto, J. P., Tiago, F. G. B., & Faria, S. M. C. D. (2016). Baby boomers turning grey: European profiles. Tourism Management, 54, 13-22. |
| DOI | 10.1016/j.tourman.2015.10.017 |
| Link | http://www.sciencedirect.com/science/article/pii/S1877042815012471 |
