06
Jun
2012
No Comment
| Title | Revisiting the Impact of Integrated Internet Marketing on Firms’ Online Performance: European Evidences |
| Authors | Maria Teresa Borges Tiago, Flávio Tiago |
| Publication date | 2012 |
| Journal | Procedia Technology |
| Volume | 5 |
| Issue | 1 |
| Pages | 418-426 |
| Publisher | Elsevier |
http://gty.im/171376714
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| Abstract: | This research attempts to unveil some of the impacts on internet marketing and firms’ online performance driven from the adoption and integration of Enterprise Information subsystems. To accomplish this goal a framework is set and test in a sample of 9.192 European firms using Structural Equation Model estimation. This project contributes to the research on this topic with new evidence in a broad sample, and advances knowledge on the nature of the relative importance of different technological subsystems on Internet Marketing as drivers of e-business performance, applied to the European reality. |
| Keywords | enterprise information systems; subsystems; internet marketing; e-business performance; european firms |
| Citation | Tiago, M. T., & Tiago, F. (2012). Revisiting the Impact of Integrated Internet Marketing on Firms’ Online Performance: European Evidences. Procedia Technology, 5, 418-426. |
| DOI | 10.1016/j.protcy.2012.09.046 |
| Link | http://hdl.handle.net/10400.3/2451 |
