06
Mar
2014
No Comment
| Title | User-generated content: tourists’ profiles on TripAdvisor |
| Authors | Francisco Amaral, Teresa Tiago, Flávio Tiago |
| Publication date | Spring |
| Journal | International Journal of Strategic Innovative Marketing |
| Volume | 1 |
| Pages | 1-11 |
http://gty.im/185590076
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| Abstract | Recent studies have called into question the credibility and relevance of travel-related user-generated content (UGC). Regardless these matters, tourists not only read and use information from the Internet during their pre-travel choice process, but also post information on the Internet during and post-travel stages. And, these contents are use and meaning to others travelers decision process, but in different degrees. So, what makes a UCG relevant and for whom? To better understand these questions, data was gathered from TripAdvisor regarding customer opinions concerning their restaurant experiences in top 10 restaurants, from two island destinations (USA versus Europe). Results validate the existence of different travelers expertise profile in what concerns UCG restaurant related. Also, the results further reinforce the literature relative to the importance online social media in the buyer decision-making process and to the restaurant experience as a whole. |
| Keywords | User-generated content, TripAdvisor, Tourist, Europe, USA |
| Citation | Amaral, F., Tiago, T., & Tiago, F. (2014). User-generated content: tourists’ profiles on Tripadvisor. International Journal of Strategic Innovative Marketing,1(3). |
| DOI | DOI:10.15556/IJSIM.01.02.002 |
| Link | http://www.ijsim.net/index.php/papers/item/20-user-generated-content-tourists-profiles-on-tripadvisor/20-user-generated-content-tourists-profiles-on-tripadvisor |
| Google Scholar |
